Your changelog isn't just for show: it's literally the difference between your AI support agent being brilliant or embarrassingly stupid.
Here's the reality most companies won't admit:
Your AI is lying to customers right now.
Every outdated response is a micro-betrayal. When your agent references old features or misses recent fixes, you're not just giving bad support — you're actively damaging trust.
You're haemorrhaging money on preventable tickets.
80% of support requests stem from recent changes. If your AI doesn't know about yesterday's bug fix, you're paying humans to repeat the same answer 50 times instead of letting the machine handle it.
Your support team hates their job (and you know it).
They're drowning in "Why isn't X working?" when X was fixed in Tuesday's patch. They could be solving real problems instead of being human copy-paste machines.
Customers can smell your BS from miles away.
When they ask about a known issue and your AI gives them generic troubleshooting steps instead of saying "We literally just fixed this. Here's how to get the update," they know you don't have your act together.
At RB2B, we treat our changelog like rocket fuel, not a compliance checkbox.
Every update gets fed directly to our AI agent because we'd rather our customers think we're obsessively transparent than politely incompetent.
Stop pretending your changelog is just documentation.
It's training data.
It's context.
It's reputation insurance.
It's the difference between looking like you're on top of your product or completely out of touch with it.
Your move.