He was worried because RB2B was only identifying about 5% of his visitors in relation to his GA.
GA showed him nearly 800 visitors in the last few days.
He assumed something was wrong on our end.
What he didn't realize was that his average engagement time was two seconds and almost no one was coming back.
Once we separated real, meaningful visits from bots, bad ad clicks, and just... noise... the picture changed fast.
Out of roughly 100 legit visitors in GA, we identified 45 of them.
Not 5%.
45%.
Hashtag NAILED IT!
Anyway, I really hope that homie learned something today.
